Otter Media, the joint venture between AT&T Inc and The Chernin Group, has partnered with Reese Witherspoon to form a new multimedia company, Hello Sunshine, aimed at telling female-driven stories.
Witherspoon’s involvement in Hello Sunshine will come via her production company Pacific Standard, which counts films “Wild,” “Gone Girl,” and the upcoming HBO series “Big Little Lies” among its credits. As a subsidiary of Hello Sunshine, Pacific Standard will continue to make TV shows and films, but now will also branch out to include shorter-run digital content tailored for social media.
AT&T partnered with longtime media executive Peter Chernin to form Otter Media in 2014 as a way to capitalize on the booming streaming video industry, committing more than $500 million to buy and or launch new companies.
The new company could give AT&T an early stakehold in a marketplace currently light on content made both for and by women. A study by USC-Annenberg found that…