Samsung burning to regain trust with results of Note 7 fires probe


SEOUL Samsung Electronics Co Ltd plans on Monday to reveal reasons behind the spontaneous combustion of its recalled Galaxy Note 7, as the world’s biggest smartphone maker works to regain consumer trust before launching its next premium model.

The announcement would come more than three months after Samsung scrapped the short-lived competitor of Apple Inc’s iPhones, costing $5.3 billion in operating profit.

Reports of Note 7 handsets catching fire began soon after their August launch. A recall to replace the batteries did not solve the problem, prompting a second recall. Its reputation damaged, sales of the Galaxy S8 will be widely seen as a barometer of Samsung’s ability to bounce back from the debacle.

“Consumers will not be reluctant to buy the S8, expected in April or May, only if Samsung clearly finds out what caused the fires,” said Hi Investment analyst Song Myung-sup.

Samsung is likely to offer several reasons for the fires, including the battery – whose capacity was…

Read the Full Story here