Stella McCartney and Ellen MacArthur call for fashion sustainability


Stella McCartney and Ellen MacArthurImage copyright
Stella McCartney

Stella McCartney is calling for radical changes to the “incredibly wasteful” fashion industry.

The designer is backing a report by the Ellen MacArthur Foundation which claims half of High Street fashion is disposed of within a year.

It also says the amount of clothing bought has doubled in 15 years, but the number of times an item is worn has fallen by 20%.

The report is backed by industry giants including H&M and Nike.

“Today’s textile industry is built on an outdated linear, take-make-dispose model and is hugely wasteful and polluting,” said Dame Ellen MacArthur, a round-the-world sailor and environmental campaigner.

The report by her foundation says that 50% of the clothes sent for landfill in the UK could be recycled.

Other environmental effects…

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