Facebook releases new privacy safeguards after ceding to pressure from advertisers

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WASHINGTON (Reuters) – Facebook is installing new controls it says will better inform its members about the way companies are targeting them with advertising, the latest step to quell a public outcry over the company’s mishandling of user data.

A Facebook booth is seen at the China International Big Data Industry Expo in Guiyang, Guizhou province, China May 27, 2018. Picture taken May 27, 2018. REUTERS/Stringer

Starting July 2, Facebook(FB.O) for the first time will require advertisers to tell its users if a so-called data broker supplied information that led to them being served with an ad. Data brokers are firms that collect personal information about consumers and sell it to marketers and other businesses.

Facebook has also set up new procedures for the handling of names of potential customers supplied by data brokers. Advertisers seeking to upload lists of these prospects onto Facebook’s platform will first have to promise that the data vendor obtained any legally…



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