Trump urges 'rebrand' of 737 MAX, Boeing has other ideas

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WASHINGTON/CHICAGO (Reuters) – U.S. President Donald Trump on Monday urged Boeing Co to “rebrand” its 737 MAX jetliner following two fatal crashes, but the planemaker said it was focused on fixing the problem and brainstorming over next steps to win back public trust.

FILE PHOTO: An aerial photo shows Boeing 737 MAX airplanes parked on the tarmac at the Boeing Factory in Renton, Washington, U.S. March 21, 2019. REUTERS/Lindsey Wasson

Airline officials said they have held lengthy meetings with Boeing over the past weeks about how to regain the public’s support once the grounded planes are returned to service.

A full rebranding of the MAX was not likely, according to a person familiar with Boeing’s thinking, who noted that renaming an aircraft is a significant undertaking.

Asked about Trump’s advice, delivered in a Twitter post, a Boeing spokesman said rebuilding public trust was their focus, with pilots playing a pivotal role.

“Pilots’ confidence in the…



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